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Getting found on Google and in AI answers

Practical writing on search visibility, content planning and getting recommended by AI assistants, from the Serafind team.

Search is now two jobs. People still type queries into Google, and they increasingly ask an assistant instead and read whatever it says back. The posts here cover both: how to decide which pages are worth your time, how to write them so they answer a real question, and how to tell whether any of it is working. Every post is written from the same data Serafind uses to plan a customer's month, so the examples are the ones we actually run.

Planning what to write

How to read Search Console data, spot the queries you almost rank for, and turn them into a month of work instead of a list of ideas.

Getting quoted by AI assistants

What makes ChatGPT and Gemini name a company in an answer, how to track whether yours is named, and what to publish when it is not.

Running SEO without a team

Practical comparisons of tools, agencies and in-house setups, with the real costs and the parts software genuinely takes off your plate.